Membership Support Services

The Association performed a research project to better understand what the Members need in their various operating environments, and what they want from the Association to service those needs. By a large margin, marketing and sales were the most important areas in which Members need support in improving within their organizations. In response, the Association has built its first major Membership Support Service Program: Social Media.

Small, medium and large organizations gain many advantages from the Association’s Social Media services. Social Media is the fastest growing area of the Web 2.0 environment. There is growing sentiment within the business community that social media is over-hyped, particularly when used as for marketing and sales, for example, as compared to the more demonstrably successful customer relationship management systems that are so prevalent today. Because the Association has very strong talents on the team in this arena, we know that reasons for this sentiment. That it is one of the things we are solving, but many people may not necessarily realize this, especially that the Association is out in front of this. More importantly, Social Media provides the highest return on investment when compared with all other forms of marketing and sales activities.

Led by Easton Ellsworth, a well-known expert in the social media arena, Founder of Visionary Blogging, and Director of Media Initiatives for the Association, the Social Media Support Program gives Members the assistance needed to develop any form of Social Media systems and components. The Program also provides monthly maintenance and support, education, training, and other resources.

Mr. Ellsworth led the team to design the first step for any Member seeking to improve sales, market reach, ROI, etc. This step is a Social Media Assessment, which covers the nine major areas of any and all major social networking or social media websites (like LinkedIn, YouTube, etc.), and analyzes the overall health of the social media picture of the organization. These nine areas are:

  1. Content Improvement
  2. Design Improvement
  3. Community Improvement
  4. Traffic Improvement
  5. RSS Feed / Atom Feed / Email Subscribers Improvement
  6. Search Engine Optimization (SEO)
  7. Social Media Optimization (SMO Improvement)
  8. Monetization Improvement
  9. Value / Return on Investment (ROI Improvement)

Mr. Ellsworth and the team have also designed several standardized Social Media packages focused on small, medium and larger organization’s requirements. After researching the marketplace, we learned the typical range of prices and services currently being offered, and with the Association’s commitment to the Members, has priced our packages to deliver more services, at a higher level of performance, and at lower overall prices than can be found in the general marketplace.

The standardized Social Media packages are $100, $250, $500 & $1,000 per month. The Association can also design customized packages specific to individual Member’s requirements. Please contact us to learn how the Social Media Support Program can help your Member organization.

The Social Media Support Program can assist Members with any and all of the following 200-plus items:

2nd-Degree
Reach

Acquisition
Costs

Acquisition
Costs Saved

Aggregators

Alexa
Ranking

Asset
Popularity

Attendance
Generated at Events

Attributes
of Tags

Audio
Blogging

Blog
Comment Services

Blog
Readership

Blog
Content Improvement

Blog
Design Improvement

Blog
Community Improvement

Blog
Traffic Improvement

Blog
RSS Feed / Atom Feed / Email Subscribers Improvement

Blog
Search Engine Optimization (SEO)

Blog
Social Media Optimization (SMO Improvement)

Blog
Monetization Improvement

Blog
Value / Return on Investment (ROI Improvement)

Blogger
Sentiment

Blogger
tone

Blogger.com

Bloglines

Blogs

Brand
Association

Brand
perception

Brand
Recall

Britekite.com

Business
Networking

Buzz
by Category

Buzz
by Social Channel

Buzz
by Stage in Purchase Funnel

Buzz
by Time of Day

Buzz
Seasonality

Buzz
Volume by Impressions

Buzz
Volume by Posts

Campaign
Coverage

Change
in Buzz Over Time

Change
in Market Share

Change
in Virality Over Time

Chat
Room Participants

Clicks

Comment
Numbers

Comments

Community

Competition

Competitive
Buzz

Competitive
Sentiment

Content
Focus

Contest
Entries

Conversion
Change Due to Ratings/Reviews

Conversion
Velocity

Costs
Saved by Not Doing Traditional Research

Customers
Assisted

Del.icio.us

Del.icio.us
Others Library

Del.icio.us
Own Library

Demographics

Demographics
of Target Audience in Social

Demographics
of Target Audience Reached

Digg

Digg
Score

Diigo

Discount
Redemption Rate

Discussions

Disqus

Distribution
by Media Type

Downloads/Uploads

Earned
Media’s Impact on Paid Media

Effective
CPM

Embeds/Installs

Employees
Reached internally

Engagers

Exposures
of Virtual Gifts

Facebook

Facebook
Ranking

Fans

Favorites

Flickr

Flickr
Ranking

Followers

Frequency
of Social Actions per Consumer

Friendfeed

Friends

Furl

Geography

Geography
of Participants

Goodreads

Google
PageRank

Google
Reader

Grammar

Growth
Rate of Fans, Followers, Friends

Ilike

Impact
of Offline Marketing/Events

Impact
on Customer Lifetime Value

Impact
on First-contact Resolution Customer Satisfaction

Impact
on Offline Sales

Impact
on Online Sales

Impact
on Other offline Behavior

Increase
in Searches

Industry
Influence Domain

Influence
Metrics

Influence
of Brands Participating

Influence
of Consumers Reached

Influence
of Publishers Reached

Intense
Debate

Interaction/Engagement
Rate

Jaiku

Job
Applications Received

Key
Bloggers

Key
Experts

Key
Features

Key
influencers

Key
influencers Geography

Key
Product Quotes

Keywords

Keywords,
Related

Languages
Spoken by Participants

Last.fm

Leads
Generated

Lexicons

Librarything

Likes/Favorites

LinkedIn

LinkedIn
Ranking

Links
Ranked by influence of Publishers

Livejournal

Ma.gnolia

Mainstream
Media Mentions

Media
Coverage

Media
Demographics

Media
Distribution

Media
perception

Mentions,
Positive, Neutral or Negative

Method
of Content Discovery

Microblogging

Microblogs

Mister
Wong

Mixx

Music

MySpace

Netvibes

Number
of Interactions

Number
of User-generated Submissions

Number
of Virtual Gifts Given

Pageviews

Pandora

Percentage
of Buzz with Links

Percentage
of Buzz with Multimedia

Percentage
of Traffic via Earned Media

Percentage
of Videos Viewed

Perceptions

Photo
Editing

Photo
Sharing

Photoblogs

Picasa

Picoplog

Pixelpost

Plaxo

Plurk

Polls
Taken

Polyvore

Post
Frequency

Pownce

Product
Reviews

Products
Sampled

Propeller

Psychographics

Purchase
Consideration

R&D
Time Saved by Social Feedback

Rate
of Customer Retention

Rate
of Pass-along

Rate
of Virality

Ratings

Ratio
of Embeds or Favoriting to Views

Reader
Engagement

Readership
Sentiment

Real-time
Trends

Reddit

Registrations
by Channel

Registrations
From 3rd-Party Logins

Relative
Popularity of Content

Responses
to Socially Posted Events

Retention
Costs

Retention
Costs Saved

Savings
by Letting Customers Connect

Savings
per Customer Assisted via Social Media

Search
Share of Voice for all Related Sites

Seesmic

Sentiment

Sentiment
by Gender

Sentiment
by Volume of Impressions

Sentiment
by Volume of Posts

SEO
Change for Target Site

Share
of Voice with Earned & Paid Media Together

Share
Vs. Competition

Shift
in Sentiment

Slide
Show Sharing

Slideshare

Smugmug

Social
Bookmarking

Social
Bookmarks

Social
Cataloging

Social
Events Calendar

Social
Media Habits of Target Audience

Social
Networks

Social
News

Stumbleupon

Subscriptions

Suggestions
Implemented via Social Feedback

Swurl

Tags
Added

Technorati
Ranking

Time
Spent on Site via Social Referrals

Time
Spent with Distributed Content

Top
Domains

Top
Keywords

Topic
Influence Domain

Trend
of Tone

Tumblr

Twitter

Twitter
Followers Ranking

Twitter
Friends Ranking

Twitter
Updates Ranking

Typepad

UGC
Created for Repurposing

Unique
Questions

Upcoming

User
Demographics

User-Initiated
Views

Utterz

Video
Sharing

View-Throughs

Vimeo

Visits
to Store Locator Pages

Volume
of Feedback Generated

Votes
Received

Wiki
Contributors

WordPress

Yelp

YouTube

YouTube
Ranking

Zooomr